In recent times, telemarketing has suffered a bad rap. While at one time it was an effective way for UK firms to build their business profiles and win customers, these days different processes apply and corporations have to be shrewder than ever.
The difficulty is that in the Uk in the 90s, many telemarketing companies got carried away with themselves and showered the country's telephone lines with sales calls selling everything from contract cleaning to womens underwear. With everybody's telephone number available in the yellow pages, the telephone was seen as the fastest way to get to the best number of folk.
A large amount of the problems came from the proven fact that many telemarketing UK corporations were using untrained folks to make mountains of calls. This meant the people making the calls had tiny understanding of what they were doing or the advantages of the products that they were selling. A lot of these calls were simply time wasting for the caller and the callee.
By 2000, the telemarketing UK industry was under fire and quite shortly, made to change it strategies. Nowadays, tough laws are in place. To stop unwelcome calls, a telephone user simply has to register their number with the Direct Marketing Organisation (DMA). Should a telephone user receive any calls from a company after registering with the DMA, that telemarketing UK Company can be fined.
It all modified in 2003 when the government passed the Government's Privacy and Electronic Communications (EC Directive) Rules 2003. This law made it illegal for telemarketing UK companies to make uncalled-for direct marketing calls or perhaps send faxes to such firms who said that they don't want to receive such calls.
This law has forced telemarketing UK firms to be much more pro in their approach. As it is no longer legal to blank call hundreds of phone numbers out of the yellow pages, research has become much more skilled as has coaching.
These days, only corporations that know precisely what they are doing get involved in telemarketing, which has seen the standards of this industry rise seriously.
The difficulty is that in the Uk in the 90s, many telemarketing companies got carried away with themselves and showered the country's telephone lines with sales calls selling everything from contract cleaning to womens underwear. With everybody's telephone number available in the yellow pages, the telephone was seen as the fastest way to get to the best number of folk.
A large amount of the problems came from the proven fact that many telemarketing UK corporations were using untrained folks to make mountains of calls. This meant the people making the calls had tiny understanding of what they were doing or the advantages of the products that they were selling. A lot of these calls were simply time wasting for the caller and the callee.
By 2000, the telemarketing UK industry was under fire and quite shortly, made to change it strategies. Nowadays, tough laws are in place. To stop unwelcome calls, a telephone user simply has to register their number with the Direct Marketing Organisation (DMA). Should a telephone user receive any calls from a company after registering with the DMA, that telemarketing UK Company can be fined.
It all modified in 2003 when the government passed the Government's Privacy and Electronic Communications (EC Directive) Rules 2003. This law made it illegal for telemarketing UK companies to make uncalled-for direct marketing calls or perhaps send faxes to such firms who said that they don't want to receive such calls.
This law has forced telemarketing UK firms to be much more pro in their approach. As it is no longer legal to blank call hundreds of phone numbers out of the yellow pages, research has become much more skilled as has coaching.
These days, only corporations that know precisely what they are doing get involved in telemarketing, which has seen the standards of this industry rise seriously.
About the Author:
Chris Harding runs 'I Am Telemarketing ' in the UK and has over 25 years of telemarketing experience.
No comments:
Post a Comment